Site Planning

Website planning will set your direction and guide your content.  Understanding your market's motivations demographics, as well as buying habits, attitudes, interests and lifestyles will create a site that works for your customers and create a productive  experience.

Who are the Customers?

Who exactly is buying products in the niche? Why do they buy it? What needs/wants does it satisfy for them? What are the general demographics and psychographics of these groups of customers?

I do this by immersion into the customer experience going through the buying cycle myself. Generally this includes browsing the broad niche search to learn the basics, followed by the review phase where I search for the products, consider the reviews and the comparisons of the products in the niche, and finally into the buying phase search for a quality experience. This will give me exposure to the who's, what's, and why's. It also tells me what kind of competition I am facing and their strengths and weaknesses.

In Depth Keyword Development

Using various tools and my new understanding of the customer, I develop and segment keywords to configure with the different kinds of customers I have identified ie: what keywords are they using to arrive at an answer to their problems?  

USP Identification and Development

Can I develop a unique business model or angle for the niche that will raise me above my competition? I must stand out as competent and helpful to my customers. It is essential.

Site Content Planning

Now, with some understanding of my direction, site goal setting will guide what I must do and organize how I will go about it. Some standard or required pages, what prospective customers need in terms of their wants and needs, and the most practical way to engage my niche.