Site Building

Putting all of the planning and research to productive use, site building is the mid-point of the entire online niche affiliate marketing process. I must now build a customer experience that puts me above my competitors and create a fresh design that is visually appealing and that creates a seamless pre-sell flow to my merchants sales process.

Design

My designs are not flashy or garish with outmoded busy, bothersome, and jumbled monetizations. It distracts and just doesn't fit with a professional affiliate site.

I market to people who need a serious and helpful solution to solve some problem they have and to do it in a professional manner. A smooth flow of information and solutions in a competent manner with minimal distraction fits the bill for most of my customers.

Functionality

Objective reviews of salient features and benefits and calls to action in a planned manner function to bring real buyers to the decision that will benefit them most. No hard sell, no flapping of arms or loud promotions, just an easy process guiding them to take action.

Elements

Easily understood navigation that guides the flow.

Clean and precise layout that is easy on the eye, intuitive and not confusing in principle, connective with the navigation.

Sans Serif web friendly typography that highlights the useability factor.

Utilization of descriptive and compatible images that reflect customer profiles and provides visual usage clues.

Colors that are user friendly and muted for highlighting and not shock.

Content

Relevant content that assists the customer in finding the end of their discomfort. Information that adds value to their decision. If the site is nothing but a complex ad it will be slapped and you are out of business. Content is really King. More Content = Better Website = More Traffic and Conversions

 Regular additional content must be published and promoted to rise in the natural rankings. It must be planned for and implemented to keep the spiders busy.

We have built a good site. Now we must bring traffic to our well designed relevant content and solutions.