Getting Targeted Traffic to Your Solutions

Optimization for Buying Customers

Search Engine Marketing, Search Engine Optimization, Web 2.0

Search engine marketing (SEM)

The use of pay per click (PPC) is an art and a science. Art of creating unique campaigns,  recognizing what keywords are used in the different phases of the buying cycle, and the science of crunching numbers of the empirical data collected.

Purchased traffic demands sharp attention to details in both landing page and tracking. The beauty of PPC traffic is that your ROI is visible immediately, transparent to the keyword level.

Search Engine Optimization (SEO) 

Keyword ranking for optimized keywords and achieving solid traffic numbers through organic search starts with research and through to optimization. Substantial converting traffic is the result of carefully planned and executed content.

Web 2.0 - Blogs - RSS

In the current online environment it is important to interact with social bookmarking and similar sites.  The use of blogs, audio/video, and other interactive techniques, engage customers and the traffic received can be substantial.